State Farm, the well-known insurance company, is set to launch a new creative campaign called "The Right Kind of Magic." This campaign combines the star power of top-tier celebrities and athletes with the iconic State Farm jingle and the beloved character Jake from State Farm.

The campaign will kick off on Thanksgiving Day during the Thanksgiving Day Parade broadcast on NBC. Jimmy Fallon, the popular late-night talk show host, will perform the magic jingle that will make Jake from State Farm appear in the "You’re Joking" spot.

Following the parade, the campaign will continue on Black Friday with two additional spots. Ludacris, the renowned rapper and actor, will star in "This is Ludicrous," and Caitlin Clark, a rising star in women's basketball, will feature in "Coffee Break with Caitlin Clark."

This new campaign builds on State Farm's history of leveraging top-tier talent to connect with audiences. It aims to incorporate unique brand assets, such as the State Farm jingle and Jake from State Farm, to create a memorable and engaging experience for viewers.

Kristyn Cook, Chief Agency, Sales and Marketing Officer for State Farm, explains the strategy behind the campaign, stating, "‘Like a Good Neighbor, State Farm is there’ is at the heart of our brand and our mission to help. Our new campaign uses this recognizable brand asset to tell our story. And by collaborating with top celebrities and athletes, our brand can show up at the intersection of sports and culture. That’s where the ‘magic’ happens."

"The Right Kind of Magic" is not just a one-time event but a comprehensive launch that includes various marketing channels. It will be broadcasted on television, streamed online, shared on digital platforms, and amplified through social media and audio channels. The campaign aims to reach both general market and sports-specific audiences, ensuring maximum exposure and engagement.

This campaign reflects State Farm's commitment to its customers and its mission to be there for them when they need it the most. By leveraging the power of celebrities, athletes, and the brand's iconic assets, State Farm aims to provide guidance and coverage to customers in various situations.

With "The Right Kind of Magic," State Farm is poised to captivate audiences and reinforce its position as a trusted and reliable insurance provider. So get ready to witness the magic unfold and experience the power of State Farm's brand in action.